Our process enables us to develop integrated communications
designed to achieve results. JDG will customize our work process to meet
the individual needs of our clients. Call Len Johnson at 703-584-5632
for a no-obligation consultation on how we can tailor our approach to
your needs.
analysis
- Conduct launch meeting to introduce project team, clarify roles and responsibilities
- Distill background information, confirm project objectives and goals
- Establish design criteria and messages
- Determine most effective strategy and tools to maximize results
- Determine schedule requirements
- Confirm budget and preliminary printing and/or technical specifications
- Review internal and external communications, media, visual, and competition
- Develop a Creative Brief to serve as a platform for visual and message development
concept development
- Develop the selected concept and create comprehensive layouts
- Present comprehensive layouts for approval
- Listen to feedback
- Review budget and schedule
- Agree on refinements
- Follow-up on implementation and delivery
design development and implementation
- Develop concept directions
- Present to your team
- Listen to feedback
- Select concept direction for development
- Review budget and schedule
- Agree on refinements
