June 2007
I'm very excited to report to you that JDG Communications has been
recognized as the American Marketing Association DC chapter's "2007
Marketer of the Year." Our integrated marketing communications work for
Business.gov was selected as the top campaign among more than 100 entries.
JDG also won two other awards for our work with the American Red Cross and
American Psychological Association.
This issue of JDG Brand News highlights these campaigns and demonstrates how we helped these valued customers build strategic, effective programs.
I hope this information is helpful. As always, please send me your comments, questions, or topics you would like us to address. And, please remember that JDG Communications is prepared to help you in any way possible.
Sincerely,
Len Johnson, President and CEO
JDG Communications
(703) 207-0933 x101
ljohnson@jdgcommunications.com
Using an Integrated Marketing Campaign to Re-launch Business.gov
JDG and the U.S. Small Business Administration (SBA) re-launched
Business.gov in October 2006, providing a resource for federal compliance
information to businesses. As the SBA's marketing communications partner,
JDG created an integrated brand campaign that used both traditional and
nontraditional marketing strategies and tactics. JDG was recognized with
the "2007 Marketer of the Year Award" and the Integrated
Marketing Campaign "M Award" from AMA-DC for its use of the latest
internet marketing tactics, including web chats, podcasts, blogs and
Wikipedia definitions. JDG also organized a launch event, created print and
online advertising, conducted media relations and performed partner
relations. Radio and print news releases, a white paper, pre-written
articles and a press kit were also developed.
New visitors to the site doubled within one month of its launch, with more than 100 million impressions. News of the website appeared in The Wall Street Journal, MSNBC.com, Washington Business Journal, Washington Post and more than 2,000 broadcast and print outlets nationwide. Business and government publications saw the site as a "championing" effort and "a major step toward reducing the regulatory burden on small businesses by creating a searchable website." The Office of Management and Budget (OMB) recognized Business.gov as one of the most successful e-government initiatives, helping the SBA to receive the highest ranking on the federal agency's score card.
Click here to see the complete case study on Business.gov.
JDG Creates Databases Portfolio for American Psychological Association
The American Psychological Association (APA) is a non-profit organization
leading the way in publishing for psychology, business, medicine, nursing,
social work, law, and education. As part of this role, the organization
provides a number of research database services to libraries at
institutions of higher learning, corporations and medical
organizations.
APA turned to JDG Communications to design a marketing program to advertise their database research tool and proprietary content, with the ultimate goal of increased sales.
APA Databases Portfolio was developed for use as a visually appealing marketing collateral piece that uses colorful images to convey the wide ranging multidisciplinary content they offer. APA uses this comprehensive kit at trade shows, vendor meetings, and sales presentations. It serves as a stand-alone piece that promotes the features and benefits of all APA database products. As a result of the new marketing collateral, the campaign increased sales of the product 14% over the previous year. AMA-DC gave the collateral piece one of its coveted "M Awards."
Click here to see the complete APA case study on the databases portfolio.
Using Multimedia to Help Red Cross Recruit Youth Volunteers
Providing a number of domestic disaster support services to communities,
the American Red Cross relies on the assistance of volunteers to carry out
its mission. The American Red Cross turned to JDG to develop an interactive
way to help them recruit youth volunteers and encourage them to continue
lifelong involvement with the organization.
JDG created the "Building Through Youth Involvement" flash presentation to educate local American Red Cross units on the benefits of youth and young adult volunteers and how a local unit can get these young people involved. The campaign featured audio presentations, video clips of chapter leaders and other volunteers, and downloadable resources.
Click here to view the interactive toolkit.
JDG Offers Free Confidential Needs Analysis
JDG Communications is offering your company a free Integrated Brand Communications Confidential Needs Analysis. JDG staff will come to your office and conduct a one- or two-hour discovery meeting. Based on the information gathered at this meeting, JDG Communications will then prepare a Confidential Needs Analysis that outlines our recommendations for your company. Our staff will return to your office to present our findings and see how we might help you.
Subscribe to Brand News
