FOR IMMEDIATE RELEASE
Noember 6, 2008
Contact: Len Johnson
703-207-0933 x101
ljohnson@jdgcommunications.com
JDG Communications Creates FTC Web Site To Help Kids Be More Savvy Consumers
www.ftc.gov/YouAreHere Teaches Key Concepts on Advertising, Branding and Competition
FALLS CHURCH, Va., November 6, 2008—JDG Communications, Inc. has created a Web site for the Federal Trade Commission (FTC) to help young consumers learn key consumer and business concepts—and protect themselves against fraudulent, deceptive, and unfair business practices. A major contributor to the U.S. economy, children under 12 are reported to spend billions of dollars on goods and services every year. The new Web site www.ftc.gov/YouAreHere takes kids on an experiential journey through a shopping mall to introduce them to key consumer and business concepts including advertising, branding and competition.
"This entertaining and informative Web site demonstrates how government can use industry best practices to present serious information on an agency's critical mission," said JDG President Len Johnson. "It also showcases our creative talents, and how we can distill esoteric business information to communicate what matters. We have been honored to support the FTC consumer education role on other critical initiatives including the National Do Not Call Registry launch campaign and the cybersecurity website www.OnGuardOnline.gov," he said.
The new FTC site features animated guides who help visitors navigate a virtual mall and interact with shopkeepers and other consumers. Kids can learn the rules of advertising by creating their own ad for a shoe store, become familiar with how supply, demand and production costs impact selling prices of candy and gain an understanding of competition by comparing the sales pitches of three pizza joints. There is also an entertaining short movie playing at the cinema that shows how Teddy Roosevelt became known as the "Trust Buster" and why the FTC was formed to prevent fraudulent, deceptive and unfair business practices.
"FTC.gov/YouAreHere links the important work of the FTC to the lives of children," said FTC Chairman William Kovacic. "It teaches kids how to be more savvy consumers by demonstrating the benefits of competition, how advertising can influence buying decisions, and the rules and regulations that many business people deal with. It's a great tool for parents and teachers who are trying to help kids understand their role in the marketplace."
About JDG Communications, Inc.
JDG Communications, Inc., is a full-service marketing firm that specializes in providing strategic marketing services that include research and strategy; creative execution of marketing, branding, and identity programs; public outreach campaigns; Web site design and e-marketing services; and consumer and b2b sales marketing support materials. Organizations interested in more information about JDG Communication services may call or e-mail Len Johnson at 703-207-0933 x101, ljohnson@jdgcommunications.com. Visit JDG's Government Information Webpages: www.gov.jdgcommunications.com
