FOR IMMEDIATE RELEASE
August 8, 2001
Contact: Len Johnson
703.584.5632
ljohnson@jdgcommunications.com
Johnson Design Group Practices What It Preaches:
Launches JDG Communications
Falls Church, VA — Johnson Design Group, one of the Washington, DC-area's most successful marketing and branding consultancies, has changed its name to JDG Communications, following the same strategic branding advice it has offered corporate, government and association clients for 21 years.
"The name change represents the evolution of the company from a graphic design firm to a full-service communications company that provides strategic marketing solutions. Our new name better positions JDG to reflect our strengths," explained Len Johnson, president, at the eBusiness World Expo in Washington, DC. Johnson was a seminar speaker, delivering an address on branding in the new economy.
The focus of JDG Communications is delivering on its own brand promise: "Strategic Marketing by Design" to achieve exceptional results. Also, at the eBusiness World Expo, Johnson introduced JDG's Brand Building Continuum™, a comprehensive, systematic approach to branding that aims to move clients from reactive "tactical execution" to long-term strategic vision and management.
"Brands without meaning and differentiation will behave like commodities, and be limited to commodity-like pricing, where the price is not determined by the owner of the brand, but by every other competitor," Johnson said. "In these cases, a company's brand isn't worth more than a mark on a cow's rear-end."
For more information about JDG Communications or the Brand Building Continuum™, contact: Len Johnson at ljohnson@jdgcommunications.com or 703-207-0933 x101.
About JDG Communications, Inc.
JDG's strategic team focuses on "communicating what matters" with highly creative branding and identity programs, public outreach campaigns, website design and programming, publications, capabilities brochures, consumer and b2b sales support materials and trade show exhibits. Current and past clients include the Federal Trade Commission, U.S. General Services Administration, Environmental Protection Agency, Small Business Administration, SCORE, the American Psychological Association, and the United Way of the National Capital Area. Web site: www.jdgcommunications.com.
