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JDG Brand News

Brand News

JDG Communications' monthly newsletter focuses on a specific integrated branding communications issue or strategy, including a brief how-to article and a case study of a client's program. Our goal in this effort is to share information with you that might help your organization achieve its mission.

Current Issue: Exploring the Creative. In Brief.
A Strategic Foundation for Success · The Makings of a Smart Investment

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Back Issues

March 2008: Cutting Through the Noise: Getting Your Message Heard
A Winning Strategy for Message Development · The Business Side of Brand Communications

January 2008: Superbrands
The Best Brand Recipe Calls for Equal Parts Strategy and Artistry · Symbolizing Sustainable Seafood

November 2007: Driving Traffic to Training
Going the Distance · Marketing the Classroom · New Staff

October 2007: Improving Your Brand
Brand Fragmentation · Repairing Your Brand · EPA's Visual Style Guidelies · New Staff

June 2007: We're Honored
Using an Integrated Marketing Campaign to Re-launch Business.gov · JDG Creates Databases Portfolio for American Psychological Association · Using Multimedia to Help Red Cross Recruit Youth Volunteers

May 2007: Building a Valuable Brand
What's In a Brand? · JDG Creates New Brand for Prison Fellowship · GSA Launches New Organization and Brand · JDG Keeps Growing in Size and Capabilities

April 2007: Branding Awareness Campaigns
Branding Public Awareness Campaigns · National Do Not Call Registry · JDG Welcomes GSA Account Director

March 2007: Website Launch Campaigns
Brand Awareness · Business.gov · JDG Expands