We are pleased to announce that JDG Communications has been acquired by Sage Communications. The combined strengths of the agencies create an unmatched range of integrated marketing communications services and industry expertise in commercial and government markets. For organizations seeking to gain a strategic advantage in today's challenging economy, the Sage/JDG team offers the full suite of advertising, branding, design, marketing and public relations services.
Our commitment to our clients' success keeps growing stronger every day. We're eager to help you enjoy the benefits of greater brand awareness. Learn more about our new capabilities and the exciting opportunities ahead or call for a free consultation.
The combination of JDG Communications' long-standing expertise in marketing for the government sector, along with Sage Communications' commercial focus, results in a skill set unmatched in our industry. In addition, the cumulative strength of our brand experience, combined with public relations and a strong background in interactive and multi-media marketing, offers new solutions for many of our customers.
We believe that together, the whole will be greater than the sum of its parts. When we combine our capabilities, the result is a winning combination for our customers. A partial list of these capabilities includes:
- Brand Development
- Strategic Messaging
- Marketing Planning
- Integrated Communications Campaigns
- Public Relations
- Online & Interactive Marketing
- Recruitment Communications
- Advertising
- Graphic Design
- Logos & Identity Development
Sage Communications Expands Government Footprint with Acquisition of JDG Communications
Acquisition Bolsters Sage's Staff by 50 Percent and Merges Complementary Services and Client Bases
Vienna, VA—June 15, 2009—Sage Communications, one of the fastest growing full-service marketing communications firms in the Greater Washington D.C. area, today announced it has acquired Falls Church-based JDG Communications, a strategic marketing communications and branding firm serving government, corporate and non-profit clients in the D.C. metro region. Sage's acquisition of JDG broadens its footprint in the government market and deepens its marketing communications services.
"JDG Communications' stellar reputation, enviable government client roster and 30-years marketing expertise are all critical assets that will support the expansion of our company and services," said Larry Rosenfeld, CEO and Co-Founder of Sage Communications. "JDG's business is comprised of more than 90 percent federal and state and local government agencies which complements Sage's commercial focus."
The public sector is a high-growth target market for Sage, which specializes in integrated marketing communications, branding, and public relations for technology, government and healthcare clients. Sage and JDG are both approved contractors on the GSA Schedule 541 for Advertising & Integrated Marketing Solutions (AIMS). Most notably, JDG is ranked among the top 10 marketing agencies on the GSA AIMS contract based on sales revenue. Among JDG's clients are the General Services Administration (GSA), Federal Trade Commission, U.S. Department of Treasury, Small Business Administration (SBA) and the National Oceanic and Atmospheric Administration (NOAA).
JDG will operate as a subsidiary of Sage Communications and focus on supporting awareness and outreach programs for government agencies. JDG President Len Johnson will continue to lead the JDG team in this capacity. Mr. Johnson said, "We see the merging of the two companies as a natural evolution and are very excited about expanding JDG's business and providing new opportunities for our employees."
As a result of the acquisition, Sage's current staff of 25 people will increase by 50 percent through the acquisition. All employees will operate out of the Sage office in Vienna, Va.
"The acquisition of JDG Communications builds on Sage's fast organic growth over the past five years and positions us among the most experienced marketing communications agencies in the industry," added David Gorodetski, Co-Founder and COO of Sage Communications. "By joining forces, clients will benefit from an unmatched range of integrated marketing communications services and industry expertise in commercial and government markets."
The combined agencies bring decades of expertise providing marketing communications services to Fortune 500 companies, emerging companies, industry associations, non-profits and government agencies. A sampling of clients since Sage's inception in 2004 include ManTech International, Quest Software, AT&T Government Solutions, Juniper Networks, K2M, Bivio Networks, AMERICAN SYSTEMS, and Dynamics Research Corporation.
About Sage Communications
Sage Communications is a full-service marketing communications agency specializing in the technology, government and healthcare markets with offices in the Greater Washington D.C. area and San Francisco, Calif. Sage delivers custom, high-impact communications strategies and programs that produce real results to bolster clients' businesses. The company provides a unique fusion of public relations, advertising, marketing and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions. For more information, please visit our website at www.aboutsage.com.
About JDG Communications
JDG's strategic team focuses on "communicating what matters" with highly creative branding and identity programs, public outreach campaigns, website design and programming, publications, capabilities brochures, consumer and b2b sales support materials and trade show exhibits. Current and past clients include the Federal Trade Commission, U.S. General Services Administration, Environmental Protection Agency, Small Business Administration, SCORE, the American Psychological Association, and the United Way of the National Capital Area. Web site: www.jdgcommunications.com.
Can you provide a brief overview of Sage Communications? How about JDG Communications?
- Founded in 2005, Sage is one of the fastest growing full-service marketing communications firms in the Greater Washington D.C. area which specializes in integrated marketing communications, branding, and public relations for technology, government and healthcare clients.
- Backed by 30 years, JDG is a strategic marketing communications and branding firm serving government, corporate and non-profit clients in the D.C. metro region. JDG's business is comprised of more than 90 percent federal and state and local government agencies which complements Sage's commercial focus.
- Sage and JDG are both approved contractors on the GSA Schedule 541 for Advertising & Integrated Marketing Solutions (AIMS). Among JDG's clients are the General Services Administration (GSA), Federal Trade Commission, U.S. Department of Treasury, Small Business Administration (SBA) and the National Oceanic and Atmospheric Administration (NOAA).
What were the primary drivers of the acquisition? How are Sage and JDG complementary?
- Over the past five years, Sage has experienced considerable organic growth, especially with commercial customers in technology, government and healthcare.
- The public sector is a high-growth target market for Sage.
- JDG Communications' stellar reputation, enviable government client roster and 30-years marketing expertise are all critical assets.
- Sage's acquisition of JDG expands our marketing communications services.
What is the integration strategy? Why are you keeping the JDG name?
- Over the past 30 years, JDG has realized great success especially among federal and state and local government agencies. Most notably, JDG is ranked among the top 10 agencies on the GSA AIMS contract based on sales revenue.
- We will retain the JDG name and operate as a subsidiary of Sage. JDG will focus on supporting awareness and outreach programs for government agencies.
- There will be considerable opportunities to leverage our combined capabilities into both commercial and public sector markets.
What will the Sage organizational structure look like moving forward?
- The JDG management team that you know today will stay in place. JDG President Len Johnson will continue to lead the JDG team in this capacity.
How does the acquisition benefit customers and partners?
- This match is a win-win for everyone. This is a match that will benefit Sage and JDG customers and partners alike.
- As a result of the acquisition, Sage can offer clients and partners: 1) broader market reach into commercial and public sectors, and 2) deeper strategic and marketing communications capabilities which complements Sage's full-spectrum of PR, interactive services and marketing communications services.
What is the future direction of the combined companies?
- We believe that both organizations are already well positioned, but together, the whole will be greater than the sum of its parts. When we combine our capabilities, customer presence and tremendous growth, the result is a winning combination that can bring our customers new levels of success.
- The acquisition of JDG Communications builds on Sage's fast organic growth over the past five years and positions us among the most experienced marketing communications agencies in the industry.
Are you moving any offices?
- All employees will operate out of the Sage office in Vienna, VA
If you have any questions about this acquisition, and how it can benefit you, please contact:
Len Johnson
JDG Communications
Cell: 703-994-3431
Larry Rosenfeld
Sage Communications
Direct: 703-584-5633
David Gorodetski
Sage Communications
Direct: 703-584-5640