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JDG Communications is an approved contractor on the GSA Schedule
541 for Advertising & Integrated Marketing Solutions (AIMS) with
the ability to satisfy all of your marketing and design needs by
getting the right message out to the right people! Our talented and
highly-skilled team creates outreach, information and branding
campaigns to promote and reinforce the message and image of your
agency.
Our Schedule 541 contracts allow us to provide a fully integrated
communications effort to support your organization's needs.
- Graphic Design Services
- Market Research, Media Analysis and Related Services
- Press and Public Relations
- Web Site Design and Maintenance
- Trade Shows and Exhibits
- Special Events
- Direct Mail Services
- Videotape and Film Production Services
- Public Education and Outdoor Marketing
- Radio, Television and Public Service Announcements
Our contracts cover the following Special Item Number (SIN) categories:
Contract Number: GS-23F-0335K
SIN 541 1: Advertising Services
We can provide services under this SIN to promote public awareness
of an agency's mission and initiatives, enable public understanding of
complex technical and social issues, disseminate information to
industry and consumer advocacy groups and engage in recruitment
campaigns. Services include, but are not limited to the following
components:
- Advertising objective determination
- Message decision/creation
- Media selection
- Outdoor marketing and media services
- Broadcast media (Radio, TV and Public Service Announcements)
- Direct mail services
- Media planning
- Media placement services
- Advertising evaluation
- Related activities to advertising services
SIN 541 2: Public Relations Services
Services include, but are not limited to: providing customized
media and public relation services such as the development of media
messages and strategies; providing recommendations of media sources
for placement of campaigns; preparing media materials such as:
background materials, press releases, speeches and presentations and
press kits. Other related services may fall under the following
categories:
- Executing media programs
- Conducting press conferences
- Scheduling broadcast and/or print interviews
- Press, public relations and crisis communications
- Media training: Training of agency personnel to deal with media and media responses
- Media alerts
- Press clipping services
- Related activities to public relations services
SIN 541 4: Specialized Marketing Services
SIN 541 4A Market Research and Analysis
Services include, but are not limited to:
- Customizing strategic marketing plans
- Branding initiatives
- Creating public awareness of products, services, and issues
- Targeting market identification and analysis
- Establishing measurable marketing objectives; determining market trends and conditions; identifying and implementing appropriate strategies
- Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results
- Establishing call centers (in relation to services provided under this schedule)
SIN 541 4B: Video/Film Production
Videotape and film production services will be provided to inform
the public and Government agencies about the latest products,
services, and/or issues in various outputs such as: industry standard
formats, CD-ROM, DVD and video streaming development. Filming in
studios, on location, live shows, or events may also be required.
Examples of services include, but are not limited to:
- Writing
- Directing
- Shooting
- Arranging for talent/animation
- Narration
- Music and sound effects
- Duplication
- Distribution
- Video scoring
- Editing
SIN 541 4C: Exhibit Design and Implementation Services
Services include planning, design and production, construction,
logistics and shipment of three dimensional exhibits. Other related
services may include but are not limited to:
- Making all necessary arrangements for exhibits in various venues (museums, malls, tradeshows, etc.) may be required. The key components within the category include, but are not limited to:
- Conceptualizing, designing and producing exhibits and their accompanying materials
- Providing and/or making recommendations for carpet and padding installation for exhibit property
- Preview set-up and dismantling of exhibit property
- Cleaning, prepping, and storing exhibit property for future use
- Shipping exhibit property to and from designated site(s)
- Media illumination services
SIN 541 5: Integrated Marketing Services
This SIN will be used to offer a complete solution that integrates
various services found under the other SINs. Services required under
this SIN may include the creation of comprehensive solutions using
strategically targeted marketing plans that include full service
execution of media planning and creative multimedia campaigns. These
comprehensive solutions include services available separately
under:
- 541-1 Advertising
- 541-2 Public Relations
- 541-3 Web Based Marketing
- 541-4 Specialized Marketing
SIN 541 1000: Other Direct Costs (ODCs)
are expenses other than labor hours.
All ODCs provided will be directly related to a service being
offered under this Schedule and will be delivered in conjunction with
the Schedule service. Possible ODCs may include such items such as
audio/visual equipment, facility rental, commercial production, media
costs, booth space rental, etc.
Contract Number: GS-23F-0334K
(Small Business Set-Aside Contract)
SIN 541 3: Web Based Marketing Services
(Small Business Set-Aside)
Develop strategies for an agency to provide the maximum use of
their Internet capabilities. Typical tasks may involve the
consultation, development and implementation of the following web
based tasks:
- Website design and maintenance services
- Search engine development
- E-mail marketing
- Interactive marketing
- Web based training
- Web casting
- Video conferencing via the web
- Section 508 compliance, including captioning services
- On-Line media management
- Related activities to web based marketing services
Media will also be provided in a format that is compatible with the
ordering agency's software requirements. Continual website updates and
maintenance may also be required.
SIN: 541 4D: Conference, Events and Tradeshow Planning Services
(Small Business Set-Aside)
Services include the making of all necessary arrangements for
conferences, seminars and trade shows. Event-marketing services may
include but are not limited to the following services for a show,
event and/or booth:
- Project Management
- Coordination and implementation of third party participation
- Collection management of third party payment for participation
- Liaison support with venue
- Audiovisual and information technology support
- Topic and speaker identification
- Site location research
- Reservation of facilities
- On-site meeting and registration support
- Editorial services
- Automation and telecommunications support
- Design and editing productions
- Mailing and other communication with attendees including pre-post meeting mailings/travel support and computer database creation
SIN 541 4E: Commercial Photography Services
(Small Business Set-Aside)
Photography services under this SIN may be used for commercial
advertisements and/or illustrations that will appear in books,
magazines, and/or other media. Services may include but are not
limited to:
- Black and white, color photography
- Digital photography
- Aerial photography
- Architectural photography
- Still photographs
- Field and studio photography
- Related services such as photo editing and high-resolution scans
SIN 541 4F: Commercial Art and Graphic Design Services
(Small Business Set-Aside)
Commercial art, graphic design, and special effects that educate
the consumer market about a product or service, may be required along
with updating, rewriting, and/or editing materials. Types of services
may include, but are not limited to:
- Developing conceptual design and layouts
- Providing copywriting and technical writing services
- Creating sketches, drawings, publication designs, and typographic layouts
- Furnishing custom or stock artwork (including electronic artwork)